War-Mart began selling plastic products with ecological additives in 2019 and claims it has been tested for sustainability. Ecological PVC in landfill does not occupy sustainable space and can reduce the volume of waste by 75% within two years.
This fast food giant will collect any plastic toys, which will be turned into new products such as coffee mugs, trash cans, outdoor gaming devices or vegetable planters and made available to the community. McDonald's said it would extend the trial to all restaurants if successful.
MGA Entertainment will add a new type of biodegradable plastic to its LOL "surprise dolls" by 2020 in an effort to make the company more sustainable and tackle plastic waste, CEO Isaac Larian confirmed.
The first Play for Change Awards of Toy Industries of Europe (TIE) will honor toymakers who improve the future of children and the planet.
Zuru released information on April 23, 2020. Efforts will be made to create better labels to help consumers identify recyclable plastics. By June 2021, they will have modified all molds so that all plastic parts in toys have the correct plastic grade and recycling label to help increase recycling rates.
Mattel aims to achieve 100% recyclable or bioplastic by 2030. In February 2020, the company established an environmental sustainability council comprising a cross-functional leadership team dedicated to actively advancing the company's sustainability efforts in several areas, including material innovation. "Environmental sustainability is Mattel’s top priority, and creating sustainable products and packaging is an important part of our commitment to the planet" said Ynon Kreiz, chairman and CEO of Mattel.
Lego plans to make all of its core products from sustainable materials by 2030. The Danish toy company has invested in a new sustainable materials centre, which has been researching materials for packaging and production of bricks, helping to meet its goals.
Hasbro's current sustainable development goals include reducing energy consumption by 25% reducing landfill waste by half, reducing greenhouse gas emissions by a fifth and reducing water consumption by 15% to 2025.